Kellanova, Danone, Breakthru Beverage Discuss How to Build Consumer-Centric Operating Models
When consumer expectations shift as quickly as digital trends, operationalizing a consumer-centric strategy is one of the most pressing challenges for global brands. Michael Boswell, vice president of customer experience at Breakthru Beverage Group, Ariel Dalton, SVP of commercial at Danone North America, and Nicole Vinson, VP of global marketing excellence at Kellanova, recently explored how companies are redesigning legacy structures and creating new operating models to drive growth anchored i...